ErgoKB is a keyboard brand that produces ergonomic, detached keyboards. The goal for this brand is to create keyboard and related products that are comfortable to use, easy to customize and convenient to carry around.
With these key messages in mind, the logo is designed to be 2 keycaps with dog ears, as the word "Ergo" sounds like 二狗 (Two Dogs) in Mandarin, and dogs also symbolizes as friendly and approachable, which are the main concepts this brand and product wants to convey. Using color schemes that is techy, modern yet also comfortable to look at; and type that is minimal but with rounded, friendly silhouette.